Step Inside The Interior Design World of O&A Design ⇒ Anna Agapova and Oleg Klodt are the founder and artistic director, respectively, of O&A Design, with workplaces in London and Moscow, and are answerable for some breathtaking interior design. Best Design Guides brings you this superb interview with the studio creators in partnership with CovetED Magazine.
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Despite the fact that they are Business Companions they describe their Work Process in several manners, but with the same function. Koldt refers “I am fully involved in the process of creativity and enjoy both the process and the result equally. Perhaps the most interesting thing is for me to solve complex psychological problems. Working on the project, we literally live on it. We lie down on the bed, enter the dressing room, climb into the closet. So we try to understand what is convenient and important for a person”. The Artistic Director Anna Agapova “experiences catharsis at the moment when I am already in the finished interior. I am a tactile person, it is important for me to physically experience the interior, to enjoy shades, textures, semitones and nuances. Even after so many years of experience, for me, this moment is akin to the feeling that a child experiences when opening a Christmas present – a fairy tale, magic, magic and awe”.
“When you create a project for a person, you must understand his rhythm of life, what he does and what he really needs. At the same time, in my opinion, the interior should not be a visible designer. After all, we do not express ourselves in the profession, we create beautiful space and beautiful things for very specific people”. Oleg Koldt
Although the Oleg Klodt Structure & Design is, nowadays, a Strong Design Studio in a fast-growing enlargement things weren’t all the time so brightly, Kold keep in mind that in 2008 through the Economic Crisis that affected the World, the quantity of orders decreased which led to some difficult occasions, but regardless of the tough occasions that led to some sacrifices, Koldt is now very grateful to this disaster because during this era he realized what he likes to do and this made him work more durable to salvage the enterprise. It was during this tumultuous time that the Studio managed to implement a venture that immediately acquired on the page of the main inside publications and acquired a quantity of skilled awards, which gave a qualitative impetus to the event of this prime architectural bureau.
Credits: O&A Design
Anna Agapova wasn’t with Oleg Klodt Architecture & Design Studio in 2008, however she additionally shared a narrative of her current previous that made her study but in addition fall in love once more for this business: “Almost a year ago, I moved from Moscow to London to manage our international O & A Design office, which is a challenge for me. I had to adapt not only to the language, but also to the culture, peculiarities of building a business and, most importantly, to a completely new type of customer, interaction with which is the key to success in interior design (…) I often hear the surprise of my colleagues, who tell us about what we do and the interiors, and produce our own interior collections, enter into unusual collaborations. Of course, everything does not always work out, it is a big and difficult way of trial and error, but after all, our life is not a draft, it is one, the other will not, therefore you need to try. My motto: “Do what you must and come what may.”
Credit: O&A Design
Following this moto by Agapova, Oleg Klodt Architecture & Design completed in 2018 one important Enterprise Objective once they launched the first textile assortment with Holland & Sherry, whose almost two centuries of expertise within the manufacturing of exclusive fabrics haven’t any analogues within the world market. This primary collection was dedicated to Scotland and, in nine designs, this collection informed the story of a journey by way of this superb land. This challenge is being led by Agapova that, now his partaking in the second assortment referred to as “Cities”, during which she is going to try to convey the feeling of each beloved metropolis all through the master of materials.
Credit: O&A Design
Proud of this accomplishment, Koldt continues to look additional and continues to be looking for new methods to grow the enterprise. Although he is glad with all the things that was executed and wouldn’t attempt to go back in time to fix something, Koldt understands that point is dashing inexorably ahead and he still needs to accomplish lots. That’s why Oleg and his Studio are starting to grow from personal tasks to cooperate with builders to do extra business tasks and even public areas.
“It is incredibly exciting to solve new problems, to communicate with different types of customers.” Olek Koldt
However does this steady change in the enterprise construction impacts the motivation of the two leaders of this undertaking? Not within the slightest means. The studio is expanding their enterprise, but the motivation is properly past the traditional standards and we’re not only talking about individual motivation, but in addition a few collective motivation: “ Well, creating an interior is always a co-creation. For example, a musician, painter, sculptor or dancer create their own works on their own, they are engaged in pure art. In architecture and design, everything is different. You can not create in a creative vacuum, you should always be in dialogue with the customer. Trust is the foundation on which a beautiful and viable interior is built.”
Credit: O&A Design
This result in a chat concerning the Artistic Process of this Studio and these two Leaders. Klodt likes to revisit spaces he created so he can mirror on his work and what the shoppers latter altered in it. This proves that Design is an Ever-Changing Business, so what is created at the moment may be changed tomorrow. This could possibly be damaging for any Designer’s mind, but Koldt takes the higher street on this position and clearly defends that “a good interior is flexible” and that is all he must know to continue to do his work.
This concept is shared by Agapova that admits that for 20 years, Oleg Klodt Architecture & Design have amassed huge experience in creating unique gadgets for their very own design tasks and this experience has helped the studio perceive what is absolutely lacking out there. However they now that this previous experience isn’t a legacy however somewhat a chance to enhance because design is changing continuously. That’s why they didn’t determine to remain in their protected zone in Moscow, but moderately opened a world workplace in London and launched their very own assortment of furnishings, lighting, textiles, wallpaper and carpets beneath our own model O & A London.
Credits: O&A Design
Regardless that they admit that Design is Altering and that they’re expanding their Core Enterprise, Oleg Klodt Structure & Design still is a reputation to be reckoned with inside the Interior Design Business. This studio often publishes their tasks in leading professional media retailers and have friendly relations with all publishing editors. An enormous part of being profitable is displaying and somebody can do right and that’s why this studio loves to share with their world their design vision. They pat nice attention to social networks, because the world has changed and, if earlier publications in such magazines as Elle Decoration and Architectural Digest have been the key to getting new clients, now this isn’t so. The presence on the pages of these respected media is more trendy and serves to take care of the main target of the model.
This imaginative and prescient is shared by Agapova that cements the work that the studio has carried out to create a world-known brand in all media retailers: “We were one of the first architectural bureaus in Russia that took on not only a PR specialist but also began working with international PR agencies. Looking through the pages and websites of foreign publications, I often wondered why so few of our compatriots are published on the pages of international publications because over the past 20 years we have a lot of good designers and decent projects. The problem is in the weak PR. Design and architecture are very complex art forms, they are not easy to communicate to the general public. Designers are visuals, they create pictures, but only a handful can bring their ideas. This requires mediators that can help spread the word”.
Credits: O&A Design
Wanting again at this studio’s high reputation we will say for positive that their strategy is working and we will solely anticipate greater issues for them on this chapter. However that’s not all we will anticipate from them within the near future. The studio is presently working on 15 new tasks of numerous scales at the similar time, and they’re also are making a brand new assortment of furnishings, textiles and carpets that will probably be current at the London Design Pageant and Decorex 2019.
This quantity of tasks required many sources of inspiration. Not only for the artistic process, but in addition for the sensible software of the concepts/ ideas and the advertising work that have to be executed adjacently. Koldt and Agapova both agree that time alone is the higher method to achieve inspiration and to grasp a plan of attack, but additionally they agree that teamwork and brainstorming can also be an important part of this studio’s inspirational and artistic journey!
And “the people machine” is a very huge part of this studio’s every day life. The employees of the Moscow and London workplaces of Oleg Klodt Structure & Design has about 100 individuals and all of them are concerned in a certain half of any venture. That’s why this studio proud themselves of presenting a full cycle for any undertaking because by way of a number of individuals they are all the time concerned!
The mechanisms of this process is best explained by Agapova: “Since Oleg is an architect and I am a designer, the work on each project is built in this way: Oleg creates a shell, and I fill it. Our bureau is a huge clockwork, cohesively working on bringing the project to life, right down to the slippers beside the bed. This is a system where not just a beautiful interior is developed, but the entire service sector is offered to the client so that nothing will disturb them. Already in the first stage of the project, we offer maximum visualization and create 3D images of the future interior. After that comes a massive project bundling unit and specifying all the beautiful things in the image. Then the architecture department, the project implementation department, the management department, which monitors each stage, come into play. We also have an art department that picks up all the pieces of art and decor for the interior.”
Credit: O&A Design
And what would Oleg Klodt Architecture & Design say about developments within the design world? In an Architectural Point of View, Koldt defends because the finish of the last century, new types didn’t seem in the interiors. The last was deconstructionism. Additional on, the well-known types, read in a brand new method, started to enter into trend. Every part develops cyclically, in a spiral: first, the classics develop into trendy, then Art Deco, then the avant-garde of the 1960–70s comes into vogue … As a result of of the overall tempo of life, which accelerates every year, types alternate extra typically and even typically shuffled. However every time, appearing again, they have reworked because of the brand new technologies that appeared during this time.
Agapova is a bit more technical in her development prediction because though she admits it’s unimaginable to predict at this time what type will grow to be trendy tomorrow, it’s straightforward to assume that high-tech gadgets will turn out to be increasingly in demand. These things will be capable of match into any area and they’ll definitely be environmentally friendly and economical in terms of power consumption. All in all, Agapova believes that the rising development can be a design development capable of solving many issues.
Credits: O&A Design
Speaking about her Shoppers, each Agapova and Koldt have a really clear picture of what they’re: “They are educated, intelligent people who conscientiously perform their “work of the customer”, that is, they attempt to convey their imaginative and prescient as clearly as attainable, wishes that can argue, but in addition hear and discover compromises. In such a dialogue, concepts are all the time born and breakthroughs occur.”
Despite the fact that they’re two Huge Names within the Design Business, Agapova and Koldt have some prime design inspirations. They named their love for the furnishings British designer Falkner, but in addition for the works of the British master Valeria Nascimento. But general, American Design is nearer to the Studio and Koldt, subsequently prime names like Hervé Vaan der Sträeten, Eric Schmitt, Holly Hunt and Jean de Merry Galleries are on the prime of their design preferences.
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